Leadership is important for every company. Leaders are the ones who make the big decisions and make sure they are executed properly. But leadership is changing with the introduction of digital technology into the workplace.

Digital technology isn’t new, but it is fair to say that the use of it has grown exponentially in the last decade. Once considered a commodity or something only owned by the rich, it is almost as if computers, access to the internet, and smartphones are in the hands of nearly every one of every socioeconomic class. That means that, to reach customers and effectively market and lead your company, you’re going to need to go digital. Here are a few tips to help you lead your business in the digital age:

Gauge Your Customers’ Digital Usage
Having a digital presence is always important. But if you’re running a company that targets older adults, be sure to make the digital part of your company easy to use for them. Of course, older adults typically have children or grandchildren who use technology every day, but it is important that you effectively reach the people who buy your product or service.

Make it easy for them. Instead of sending text message alerts, maybe send an automated voice message instead. Gauge your customers’ digital usage and use that to form your business.

Commit to Digital Culture Change
Lead by example. Don’t just say you are going to switch the way you do things to follow the culture, do it! That means, if you used to keep your customer information in paper copies, don’t continue to do so. Invest in a program that will help you digitize and encourage your employees to begin digitizing the copies of customer information you have in hard copy.

Anything can happen to paper, but it is rare for digitally backed-up information to go missing.

Reward Those Who are Getting with the Program
New policies and program implementations are hard to get used to, especially for those who don’t use digital technology in their own lives. When you see someone who is picking up new behaviors, reward them!  This will not only encourage the employee to continue the behavior, but it will also give other employees incentive to follow suit.           

Learn More about Digital Technologies with Workshop
There are a ton of digital technologies that you may not understand in detail. This includes cloud storage, social media sites, mobile applications, and other things on the internet. Look into hosting a training on the digital tech your company is using to help your employees and even yourself during the transition.

You can normally find information on training sessions on a company’s website. If you’re using a specialty program for billing information or patient information, you can find training through the company.

So, if you’re trying to lead in the digital age, make a few adjustments, follow these tips, and watch your business prosper.


Todd Ringleman

Todd Ringleman

Founder, CEO at RAY • ALLEN INC
Todd Ringleman is Founder and CEO of RAY • ALLEN INC. Under Todd’s leadership, RAY • ALLEN INC has grown from a disruptive idea into a leading partner in the IT Asset Management and Recurring Revenue market.
Todd Ringleman