As we approach the end of November, the holiday season is upon us. During this time of year, we give thanks alongside our family and friends over Thanksgiving dinner. But, just as we take the time to let our friends and family know how grateful we are for them, you as a business owner or team leader should give thanks to your team and your customers.

Find a few ways to show gratitude to your customers and team below:

A Thank You to Your Customers
Customers are vital to the existence of your business.

One thing you can do to show them you’re thankful is to include a “we are thankful for you” message in your social media and digital marketing. You can make this as customizable as possible, sending thanks to your customer through messages, social posts, and posts on your website.

Writing themed blogs on your technology can also bring a ton of people to your site. During Thanksgiving, people tend to fill up on turkey and sit around, often on their phones or computers. Give them something to read. Talk about your product with a fun twist or talk about how well you’ve done this year and how you have the customers to thank for it.

Lastly, you can offer a promotion to your customers. Black Friday is around the corner, which means Cyber Monday is even closer. If you want to seem thankful, give your customers or clients the gift of a discount. It doesn’t have to be much. If you don’t want to do a discount, you could always do a special giveaway on your social media platforms. This could include anything from a company shirt, a gift card, or even a fully-prepared Thanksgiving meal.

A Thank You to Your Team Members
Just as important as the customers, your team members keep your business going, so it is nice to give them thanks around this time of year.

To show your thanks, you can have a week of Thanksgiving or you can have a special staff lunch. You can either cater this lunch or have each of your staff members bring in a dish to share. Some fun ideas aside form a lunch is to leave candy or pastries out for your staff with a note saying “you’re doing a sweet job” or “thanks for all you do, you guys are sweet.”  Anyone who has followed the RAY ALLEN INC team on our Facebook page has noticed our employee appreciation events, and that always includes one for Thanksgiving.

Another idea is to make a “things we’re thankful for” email chain. You can either allow your staff members to share their personal thanks to family and friends, or you can have each staff send a message to a fellow co-worker on why they are thankful for them. This can be contained to internal tools like an intranet page, slack group or other digital community as well, which is ideal when you have a distributed team.

Lastly, if you’re able to give a bonus, your team members will know you’re thankful. A bonus or discounted or free products are a great way to assure your team members that they’re doing a great job and their hard work is being recognized.  This can be provided in many ways from financial, to time off, to a free lunch in the next month or quarter or the team outing and adventure that provides more appreciation and excitement than a financial reward.

In conclusion, it is simple and can be cost effective to show your clients and team members how thankful you are for them. By doing this, you strengthen bonds with your customers and your employees so much so that they will not easily be broken.  Share your thoughts with us and we hope you, your team and community will have a great Thanksgiving!


Todd Ringleman

Todd Ringleman

Founder, CEO at RAY • ALLEN INC
Todd Ringleman is Founder and CEO of RAY • ALLEN INC. Under Todd’s leadership, RAY • ALLEN INC has grown from a disruptive idea into a leading partner in the IT Asset Management and Recurring Revenue market.
Todd Ringleman

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