According to Intel leaders, there are three ways through which IT’s value can be increased in an organization. We thought they would be interesting to share as they are applicable across many organizations and industries.

Understanding the customer
The customer is anyone who receives the end product of the business. To add value to an organization, an individual has to deliver results to these end users.
IT has to align its goals with those of the business in meeting the needs of the end user who actually pays for the services and the bills. There is need to know who they are and what their needs could be. This is crucial if IT will deliver the needed activities, value and results.

There is need for a true mindset for customer needs. IT should endeavor to solve customer’s need without following any rulebook and without hesitation. It is important to have a ‘default’ yes to customers-it will lead to realization of great things.

Engage business

Many people in organizations view IT only as a functional component of the organization. The CIO has the challenge of changing this perception. To overcome this, the CIO has to find ways to help people see that IT can indeed add value to the business. The CIO will need to build relationships and understand the goals for the business in order to align IT to the business.

You could start by showing places in the organization where IT could add value and go on to demonstrate IT capabilities for the organization. There could be skeptics but there also will be people who will welcome the idea. These relationships are critical to ensure a shift from infrastructure perception to value addition perception. Without these relationships, IT will remain at operational levels, interacting only with others when there are outages and other mishaps. You need to get to the level where you are engaging business partners at a higher level.

Earn yourself a seat at the table
To earn a seat at the table you need to have a track record of excellent performance. The bar for IT professionals should supersede operational excellence. It should drive innovations into the business relationships to the point where it can exploit available opportunities and has enough capability to drive change and transformation on important business issues. Do you agree? How have you helped to increase the value of IT in your organization?